Meet The Founder

 

Well, you didn't just come here to read my name.  Right? You want to know why and who I am, here it is.
Brooklyn born.. a shy guy that grew to become more confident, walk with purpose, and be himself at all times. That's me! Across my late 20s to early 30s, I learned more and more about myself and my self-care. With that, I began to understand what I liked, didn't like, and didn't know I needed.
For me... It's about individuality.
I didn't create Theo to follow the rules. I made it to break them. No chemicals. No fragrance oils. No watered-down formulas pretending to be natural and no old ideologies of what a man "should" smell like. What does that mean? It means I was tired of beard oils that were carbon copies. Same same same same, Spicy this, synthetic that, woodsy this, muddy that.. just completely unmemorable. Unconsciously using whatever was next to me to get the process over and done with. I truly didn't love anything and I wanted something that could create a freeze frame moment. Something that was uniquely me. Something bold, clean, sophisticated, and made with at least some care and ingenuity.
Theo isn’t just about grooming.. It’s about presence. It’s about walking into a room and being remembered, not because you were loud, but because you were undeniable.
Every drop of Theo is made to turn a small daily task into something much deeper, a feeling of enjoyment, a moment of excitement, and most importantly, bringing fun back into self-care for men.
THAT'S what I’m here to create.
Not just a product.
A statement.

Antoine Tucker, Founder of Theo